13 YEARS IN THE TRENCHES.

My name is JR Bernucci.

For over a decade, I was a corporate eCommerce leader, managing multi-million-pound budgets and navigating the suffocating politics of global brands. I’ve been "in the pit" at places like sofa.com, Kano, and Eaglemoss. I’ve seen the numbers, the vanity metrics, and the expensive corporate fluff that drains a brand’s margin and its soul.

I paroled myself.

I traded the boardroom for the battlefield. I realised that ambitious, high-soul brands don't need another consultant with a 40-page slide deck and a high retainer. They need a Fractional eCommerce Director who can drop in, find the technical bottlenecks, and stop the profit leak.

FAST. TECHNICAL. FURIOUS.

I don't believe in digital guesswork. I believe in Technical Dominance.

Most brands are failing because they are slow. They are weighed down by bloated Martech stacks, agencies that deliver reports instead of ROI, and a total lack of a "Single Source of Truth."

I bring 13 years of technical grit and surgical precision to the table. I use tools like Power BI to interrogate your P&L, CRO to dissect your funnel, and CRM automation to stop the acquisition tax.

I AM NOT A supplier. I AM AN INTERVENTIONIST.

I am 56 years old, and I am in the best shape of my life - mentally and technically. I have the resilience to haul a cargo bike through the London rain and the precision to build a global eCommerce architecture from scratch.

If you want a partner who wears a suit and reads you a PDF, keep searching.

If you want a Shark who can spot the blood in your data’s murky waters, fix your technical bottlenecks, and lead your team to measurable, profitable growth, let’s get to work.

Stop guessing. Start growing.