about me

12 Years Leading from the Front.

I’ve spent over a decade "in the trenches" of eCommerce.

I’ve owned the P&L, managed the stock, coached the teams, and reported to the boards of high-growth brands.

This isn't just about being a marketing expert or an online business consultant. It’s about the unique "Fractional" approach. I don’t want to be another external vendor on your invoice list; I want to be the strategic partner who understands your business as well as you do.

My background spans global B2B lead generation, high-growth startups, and established retail giants.

I hold certifications in AI-Powered Performance Ads, Google Analytics, and Klaviyo, ensuring every decision I make as your independent online marketing consultant is backed by the latest tech and data.