The Fractional Head of eCommerce for Ambitious Brands

I help businesses scale through data-led digital strategy, CRO, and high-performance marketing.

Get "Head of" expertise without the £120k+ overhead.

Most brands reach a plateau where "more ads" is no longer the answer. You need a senior ecommerce consultant who understands the full stack, from P&L management and stock strategy to advanced conversion rate optimisation.

I don’t just offer advice; I act as your ecommerce business advisor. I step into your business as a Fractional Director, providing the high-level roadmap and the hands-on leadership required to turn strategic opportunities into revenue-driven growth.

The ‘why me ?’ Stats

  • £9M+ generated in online revenue for global B2B groups.

  • 64% average increase in conversion rates for retail launches.

  • 12 Years of hands-on leadership at brands like sofa.com, Kano, and Eaglemoss.