eaglemoss

The Challenge:

Eaglemoss operated in multiple global territories (UK, EU, AU, RU) but lacked a unified framework for trading. Revenue was highly seasonal, with significant "dead zones" in the calendar where marketing spend was high but ROI was low.

The Strategy:

I stepped in as a business growth consultant to implement a data-led decision-making framework. The goal was to align our ecommerce seo consultant efforts, our promotional calendar, and our global stock management. We needed to stop "guessing" what would sell and start using historical data to predict it.

The Execution:

• Global Trading Framework: Created a unified promotional calendar that accounted for regional holidays, shipping times, and stock availability across 4 regions.

• Agency Management: Acted as the ecommerce business advisor to oversee third-party agencies, ensuring their Paid Media and SEO strategies were aligned with our internal stock goals.

• Lifecycle Marketing: Built robust ecommerce email campaigns that targeted existing collectors, increasing the lifetime value of the customer base.

The Results:

• 73% increase in revenue during historically "quiet" periods.

• 25% YOY increase during peak trading windows.

• Meticulous inventory management that significantly reduced "dead stock" overheads.

Expert Insight:

"Growth isn't just about the peak seasons. A true business optimisation consultant looks at the valleys in your revenue chart and finds the efficiency gains that keep the business healthy all year round."