kano

The Challenge:
Kano Computing needed to launch massive global collaborations with Disney and Star Wars. In a high-growth startup environment, we needed a website that could handle huge traffic spikes while offering a "world-class" brand experience. The traditional Shopify setup was too rigid for the level of storytelling required.

The Strategy:
Operating as a Shopify expert uk, I moved the brand toward a headless architecture. This allowed us to separate the front-end experience from the back-end commerce engine. As a conversion rate expert, my goal was to ensure that the increased "hype" translated directly into unit sales through a frictionless checkout experience.

The Execution:

• Agile Content: Developed a custom CMS dashboard that allowed the marketing team to update the site instantly without relying on expensive development sprints.

• CRO & UX: Led conversion rate optimisation sprints specifically for mobile users, resulting in a significantly smoother path to purchase.

• SEO Strategy: Implemented a shopify seo expert framework to ensure our product pages ranked for high-intent search terms around the "Star Wars" and "Disney" launches.

The Results:

• 64% increase in conversion rate for the major product launches.

• 60% YOY increase in unit sales.

• Drastic reduction in ongoing development costs due to the new headless agility.

Expert Insight:

"Most brands are held back by their tech stack. A shopify seo expert shouldn't just look at keywords; they should look at site architecture to ensure the Google bot—and your customers—can find what they need in milliseconds."