sofa.com
Orchestrating a 40% Growth Surge through Technical Replatforming
The Challenge:
sofa.com had outgrown its legacy Magento 1 platform. The site was slow, mobile UX was lagging, and the brand was losing out on significant revenue from its growing Dutch and Irish markets. They needed a strong ecommerce project manager to lead a high-stakes migration to SAP Hybris.
The Strategy:
This wasn't just a technical move; it was a total business pivot. I led the project as an online marketing consultant, ensuring that the migration served three goals: speed, scalability, and conversion rate optimisation. I also focused heavily on the retention marketing side, knowing that high-ticket furniture buyers require a long-term nurture cycle.
The Execution:
Multi-Market Launch: Successfully managed the rollout of three distinct Hybris websites (UK, NL, IE).
Retention & CRM: Redesigned the retail email marketing strategy, implementing A/B testing and personalised content that treated every customer as an individual.
UX Redesign: Led a cro project to overhaul the product pages, focusing on high-quality imagery and trust signals to boost online furniture sales.
The Results:
40% increase in online sales post-replatforming.
65% YOY increase in email revenue through advanced automation.
Consistent double-digit YOY growth for over five years.
Expert Insight:
"Replatforming is the most dangerous time for your SEO. As an ecommerce replatforming consultant, my job is to ensure you move to a better 'house' without losing the 'equity' you've built up over years."