my services

Senior eCommerce Leadership. Scalable Results.

For brands that have a team but need a captain.

I act as your ecommerce business advisor, bridging the gap between your vision and your team’s execution. I focus on:

Commercial Strategy: Aligning your P&L and promotional calendar for profitable ecommerce growth.

Agency Management: Vetting and leading your external partners to ensure they are delivering ROI, not just reports.

Leadership & Coaching: Mentoring your internal team and implementing a culture of data-led decision-making.

Scaling traffic is expensive; scaling conversion is profitable.

As a cro consultant, I use deep data analysis and user psychology to remove the friction from your customer journey.

UX Audits: Identifying why your customers drop off and how to fix it.

Landing Page Expert: Crafting high-performance ecommerce landing pages that convert cold traffic.

A/B Testing: Moving from "hunches" to proven results through a rigorous testing framework.

Turn your acquisition engine into a retention machine.

as your email marketing consultant, I build automated systems that drive revenue while you sleep.

Automated Flows: From welcome series to sophisticated post-purchase nurture paths.

Retention Strategy: Implementing retail email marketing strategies that focus on high-value customer segments.

Personalisation: Using Klaviyo or Marketo to deliver the right message at the right moment.

Your technology should be a growth accelerator, not a bottleneck.

I DESIGN SCALABLE ECOSYSTEMS THAT SUPPORT DATA-LED DECISION MAKING AND RAPID GROWTH.

TECH STACK OPTIMISATION: STREAMLINING YOUR APPS, CRM, AND ANALYTICS TO IMPROVE PERFORMANCE AND REDUCE OVERHEAD.

REPLATFORMING LEADERSHIP: MANAGING HIGH-STAKES MIGRATIONS (SHOPIFY, HYBRIS) TO ENSURE ZERO SEO LOSS AND MAXIMUM ROI.

DATA & SEO INTEGRATION: BUILDING A SEAMLESS "SINGLE SOURCE OF TRUTH" WHILE SECURING LONG-TERM ORGANIC AUTHORITY.