come on, lego, i’m waiting…
As you can probably tell, this is not the first time I apply for a position at Lego, and there’s a reason for that.
Working for Lego is one of those life goals people talk about - not just because of all the hype surrounding how good a company it is to work for, but it just looks like so much fun!
I am a Senior eCommerce specialist with a 12-year track record of turning complex data into commercial "bricks"—solid, actionable insights that build better shopping experiences.
I don’t just see numbers; I see the human journey behind every click on LEGO.com.
and… I’m really genuinely an easy going guy with a good sense of humour who doesn’t really panic under pressure, and I would love the opportunity to show what I’m capable of.
Building Insights, One Data Point at a Time.
The "Why" behind the "What":
I specialize in interrogating clickstream data to find the narrative. Whether it’s Adobe Analytics or GA4, I find the friction points that numbers alone can’t explain.The LEGO DNA:
At Kano Computing, I led the digital growth for Disney and Star Wars licensed products. I understand how to balance the wonder of play with the rigor of a high-performing DTC funnel.Commercial Storytelling:
Data is useless if it doesn't trigger action. I excel at translating complex datasets into clear, visual stories for Category Managers, Promoters, and Stakeholders.Completer-Finisher Mindset:
From identifying a drop-off during Black Friday to collaborating with Digital Product teams to implement the fix—I stay with the project until the needle moves.Ready to hit the ground running:
I am a London-based, data-obsessed collaborator who thrives in cross-functional teams. I’m ready to help LEGO harness the full potential of its data over the next 12 months (and beyond).