Proven experience in eCommerce with a strong focus on driving conversion rate optimization (CRO) -

almost 12 years to be precise - from large SKu retailers to scrappy startups, from fandom-heavy collectibles to ultra-boring tax b2b. Have a look at the experience page, or download my full cv.

Deep expertise in CRO

at both sofa.com and Eaglemoss I created, developed and launched data-led CRO programs which achieved 40%+ YOY improvements in conversion rates. It’s all about looking at the available data, from GA4, Hotjar, our own CRM and beyond to come up with AB testing scenarios, ultimately fine tuning websites to provide the smoothest UX and most efficient path to conversion.

Strong project management and organizational skills

I project managed multiple website redesigns and one replatforming at sofa.com. At Leyton, I not only managed my own Digital Marketing team but also led international projects with local stakeholders, both remotely and in person.

Problem solving

 I’m in my element when I’m in a room focusing on stripping away all distractions and getting to the root cause of issues, and systematically tackling them. And I don’t sit around waiting for them to be solved either, I roll up my sleeves and get on with it. Like, you know - how do we solve the problem of hundreds of applicants going for the same role at lego? we get creative, create a landing page, some visually striking assets, and hope to cut through the noise.

Excellent interpersonal and cross-functional collaboration skills

I’m a peoples’ person. I’m older than what I think will be your average applicant, which also means I have years of training in soft interpersonal skills. That comes in handy in the day to day of forging lasting relationships across teams and functions.

Knowledge of different content tech tools

if needed, I can create content myself - I can use Canva, Photoshop, Adobe Express and, shock horror, AI-powered content generation tools.

Fluent in English, both written and spoken

You can see my written English skills here, but for oral communication we’ll have to have that interview 🙂