I have 12 years experience in owning, creating and delivering strategic and tactical Digital roadmaps across multiple industries, including interior design and collectibles.

That means tons of hands-on eCommerce experience coupled with Digital Marketing, Website development, UX, SEO, CRO, Personalisation, eCRM, AB testing, etc.

And although I don’t have actual fashion experience I believe what I bring to the table is applicable to any industry - laser focus on commercials paired with broad technical savvyness, strong project management skills and team leadership.

I’m a big advocate of data-led decisions - I had to fight a few times against the ‘chairman wife’s’ issue in my Digital career, but in the end, data wins.

I’m a peoples’ person. I’m older than what I think will be your average applicant, which also means I have years of training in soft interpersonal skills. That translates well into the day to day of forging lasting relationships with teams.

also, I am an extreme music fan, live in East London, cycle everywhere and climb 3 times a week.